Site Showcase: The Framework Events
Squarespace Website Showcase
I'm so excited to be sharing work again and what better way to kick-off the new portfolio showcase than with this beautiful site for The Framework Events! Read below to see how we took this unique wedding consultancy to the next level with revamped editorial branding and a bold yet luxury website built in Squarespace.
The Framework Events is not your typical wedding planner. They're taking the tried and true J.Lo style planning, and turning it into a more 21st-century approach by inviting the DIY bride to use that pre-planned Pinterest board she's been working on for years, but consult with TFE as wedding experts to plan their dream day with month-to-month consulting. The bread & butter of their business, though, encourages brides to take their wedding a step further with a full weekend experience for metropolitan couples & families. This is TOTALLY up my alley as I just happen to be planning my own wedding, so when TFE came to me I knew I had to loop in The Business Bar for some killer branding skills to elevate the site even further.
After vision clarity consulting – where we dove in DEEP into their business model, from what makes them excited to get up in the morning to how they want customers to feel and how best to express their services – we elevated the brand with an upgraded, simple logo (think Vogue meets Brides) a few logo marks, and some natural shape elements you'll see woven throughout the site. Then, we took to Squarespace (my fav. platform) to revamp their content and services and bring the new site to life.
This sample itinerary above is just one of the many unique features we brought to their brand on top of a website refresh. These custom itineraries are for the Experience couples who want to have a full weekend of activities before the I Do's. HOW FUN.
See a few snapshots of the site above but to get the full experience you just have to view their full site below! Can't wait to hear what you think.